Posted by Janine Allen at Friday, May 15th, 2009.
From the day of its inception, Rescue Me Dog has been vigilant in its efforts to arouse public interest in adopting shelter dogs. Thwarting the stigma placed on these dogs by poor representation in sad photos and television ads, we have always focused on the potential that each and every shelter dog has to offer. From clever text for dog adoption flyers, to prose written from a dogs point of view, to our popular television commercial showing shelter dogs outside the bars and in a dog show ring, we have always focused on a dog’s future as a loving family companion.
It is exciting for us to see that others are following suit. The Humane Society and Ad Council have pooled funds for a campaign targeting those who have never considered adopting a shelter dog. They have even conducted research that proves what we have said all along: that most people focus on a dog’s assumed troubled past rather than a positive future and that a shelter experience may be as gloomy as a prison visit. Read more here.
Will your next dog come from a shelter? We’d love to hear your comments.